Just like ranking on Google doesn't happen by chance. Ranking on the app store doesn't happen by chance. The answer is that you need to rely on your other marketing channels to drive traffic and awareness: your website, social channels, email list, or paid media. In fact, according to App Radar:Ī whopping 70% of mobile users utilize search to find new apps and 65% of all downloads occur directly after a search, making app store search the most popular way of finding new apps. Increase Your App's Revenue and ConversionsĪsk yourself this: if your app isn't ranking prominently on the app stores, how will people find it? Before we take a deep dive into how you can optimize your app, let's take a look at three reasons why you shouldn't be ignoring ASO: Its main factors include optimizing your app's title, subtitle, and description, choosing the right keywords and categories, encouraging reviews, and more. This guide is going to explore each of these in detail. To be successful with ASO, you need to be aware of what factors impact it. The two major app stores are Apple's App Store for iOS devices and the Google Play Store for Android devices. Optimizing Your App for Different PlatformsĪpp Store Optimization is the process of increasing the visibility of an app on the major app stores.
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